Global Branding for Swiss Pharmaceuticals

Market analysis, Brand definition, Go to market strategy, Product launch
Swiss Pharmaceuticals, Switzerland
6 weeks

Suez Capital were contracted by Swiss Pharmaceutical Services AG, a renowned Swiss manufacturer of generics to develop a brand for its low cost generics in Africa.

Suez specialists carried out a six month consumer survey and market analysis in major African markets, engaging with all key stakeholders. Ultimately based on this we offered the client a shortlist of three brand names and logos, designed by a major international graphic design practice.

The client chose our first recommendation, registered the trade mark in the EU and in Global markets and is now in the middle of an online campaign to bring low cost western quality generics to the African population.

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